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Also included are decade-by-decade profiles of many of the Latino pioneers who blazed a trail for today's stars, including: Pérez Prado, Xavier Cugat, Machito and Tito Puente, whose Afro-Cuban sounds were embraced by NYC high society in the 1940s and 1950s; Desi Arnaz, the singer/bandleader ("Babalu") who became a phenomenally successful TV star/executive (I Love Lucy) and husband to Lucille Ball; Rita Moreno, whose breakout performance in the 1961 film West Side Story won her an Oscar® (the first Latina actor to do so); 1950s-60s rock/pop acts like Ritchie Valens, Sam the Sham (of the Pharaohs), Question Mark (of the Mysterians) and Carlos Santana, all Americans with deep Latin roots; Jose Feliciano, the blind Puerto Rican singer/songwriter who vaulted to fame with his interpretation of The Doors' "Light My Fire" but was blackballed for playing a Latin-inspired version of "The Star Spangled Banner" at the 1968 World Series; Celia Cruz and members the Fania All-Stars, who brought salsa music to the masses in the 1970s; Cheech Marin of "Cheech and Chong" fame, who was born and raised in LA and whose father was an LAPD officer; Gloria Estefan and Emilio Estefan, Cuban immigrants whose band, the Miami Sound Machine, became one of the most successful pop acts of the 1980s; and recent breakthrough stars like Marc Anthony, Jennifer Lopez, Ricky Martin (who started in the band "Menudo"), Los Lobos, Pitbull and Romeo Santos. "With HBO’s excitement, enthusiasm, and certainly all the rhetoric on television about all the candidates and the issues of immigrations and Latinos, the timing couldn’t be better.". When I first started at the company, taking on Gloria Estefan as the first artist under my wing and helping to develop her career. She did and it sold 20 million [copies] worldwide. People like Marc [Anthony] and Ricky [Martin] were selling millions of albums for Latinos in Spanish language and selling out tens of thousands of tickets in concerts singing in Spanish. In the film set to deliver a "timely story about the Latin culture and demographic" through the power of music, Mottola gathered protégés Gloria Estefan, Marc Anthony, Jennifer Lopez, Ricky Martin, Shakira, his wife Thalía, Pitbull, and actors like George Lopez and Sofia Vergara to discuss the impact Latin music has had on mainstream America and pop culture overall. When you think of facts like that, that’s stuff that I think is important for everyone to know. Cooper brings to life the stories of four individuals fervently believed by their family and friends to be “D.B. We actually had a deal with Apple on the table where we could have become partners with them, although the bosses at Sony Japan really felt that since they were a manufacturing company, they didn't want to do that. We started with Marc and then of course Ricky with “La Vida Loca” when he broke through. [Laughs] I just thought that feeling the way I felt and having the ambition, drive, and energy, I would be able to accomplish more and use my background and my passion to do it vicariously through music artists, develop their careers and still be intricately involved with music. All the marketing, all the promotion, all the publicity; No one can do that as well as the record companies, even though there's only two of them today compared to six or seven ten years ago. The man who helped launch the careers of Latin American icons like Jennifer Lopez and Ricky Martin has teamed up with HBO for a new documentary, The Latin Explosion: A New America. Genre: Documentary. Sure enough, it worked. It really had a huge influence on music. Why wasn’t that successful for you? What’s the single most important piece of advice you’d give to anyone who aspires to follow in your footsteps?Don't go into the music business. The Latin-American music industry would not be where it is today without the help of Tommy Mottola. VIBE Viva sat down with Mr. Mottola about his early ventures in the music business and how he helped build a musical empire that Latinos would come to cherish and call home. [Laughs] I’d like to say follow your dreams, but everybody says that crap. Had the best time last night!! Such mass popularity and influence has become the norm in a country where over 50 million Hispanics now live; as the Latino rapper Pitbull says matter-of-factly, "Next step, the White House!". Cooper,” the mystery man who hijacked a 727 flying out of Seattle, traded the passengers’ lives for $200,000 and four parachutes, lept from the jet over some of Washington state’s roughest terrain, and was never heard from again. Mottola: Music has always been a passion in my life. The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is … © 2020 Home Box Office, Inc. All Rights Reserved. Would you say the millennial artist still needs the label today? Once on the margins of American society, Latinos are now the mainstream, and the proof is in the music. I’m happy for her success and happy to have been a part of it. #JLoVegas, A photo posted by Jennifer Lopez (@jlo) on Sep 20, 2015 at 2:22pm PDT. I mean, that much money and that much spending is actually the 15th largest economy in the world. Growing up in the Bronx, the former recording artist and Sony Music executive felt like the melodies and rhythms that echoed from his neighbor's window would become an essential component of American pop culture. I mean, we talk about politics, immigration, all of these important subjects that are going on and so timely right now, certainly for this next election for sure.

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