BRAND These guidelines contain recommendations for the various ways you can use the Trends name, logos, and language in your materials without having to have your people call our people. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. Subway’s style guide takes the viewer through a swift tour throwing light on the design elements of the brand logo and the rules for the usage. The SUBWAY® brand has reduced the sodium content of our core menus items in North America, Europe, Australia and New Zealand. The official Subway colors are Vivid Green, Marigold and white. With over 41,000 stores, the Subway® brand is the largest sandwich chain in the world. We’ve included some examples of work so you can see how it comes together as well as links to assets you can download and use. Subway has a strong brand name and has mastered the production methods that it can effectively produce. The Subway® brand recognizes the importance of providing children with a well-balanced meal that includes a variety of food groups. The firstlocation was owned by Peter Buck and Fred DeLuca. Subway was founded on August 28, 1965 under the name ofPete's Super Submarines. Despite the name change, it was also marketed as Pete's Subway. Subway color codes: RGB, CMYK, Pantone, Hex We recommend using the Subway color palette for personal projects and in the case of commercial use to visit the company website. Due to continued growth across the UK our Franchisees are looking to recruit motivated and driven team members to join the Subway® brand. LOGOS CONTENTS Page 4 LOGO LOCKUPS Page 8 EXAMPLES Page 13 Q&A … We thrive on being given an open brief for their regional campaigns. 2. 100% of Subway® children’s meals meet nutritional criteria that are consistent with USDA Dietary Guidelines for Americans. Our role is to protect the Subway® brand by ensuring our creative executions align with their brand guidelines in every way, every time. They come in the form of a physical or digital booklet filled with examples of what to do and what not to do. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging. In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow.Inside the wordmark is an oval. Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. To feed needy people and provide job opportunities, Subway opened its non-traditional outlets in the zoo, churches, etc. In the US, an average 28% sodium reduction in low fat sandwiches and an average 15% reduction in all lunch and dinner subs has been achieved over the past three years; meeting the National Salt Reduction Initiative (NSRI) targets. In 1968, the sandwich shop was renamed as Subway.
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