Cameron Diaz’s new ‘clean’ wine Avaline meets none of the natural wine standards. And based on Avaline’s ingredient list from its website, the white and rosé (both $24) appear to be completely middle-of-the-road industrial wines. Cameron Diaz's Avaline white wine — which sells for $24 a bottle — earned a "D-rating" in a new survey of nearly 400 households. Both bottles will retail online at wine.com—and at select retailers in 43 states plus D.C.—for a suggested retail price of $24. Email: [email protected] Twitter: @Esther_mobley Instagram: @esthermob. With her friend Katherine Power — the CEO of fashion company Who What Wear — the “There’s Something About Mary” actor has now launched Avaline, a wine brand founded on “ingredient transparency,” featuring a Spanish white blend (Xarello, Macabeo, Malvasia) and a French rosé (the varieties include Grenache and Cinsault). Made with organic grapes. Avaline makes clean, delicious wines with organic grapes. Finally, we come to yeast and yeast nutrients. It’s not that any of Avaline’s additives are unsafe for you to consume. Have Avaline delivered to your door in under and hour! The FAQ section of the site also explains why it says “Made with: Organic grapes” on the front label of both the white and rosé and not “Organic Wine,” despite Diaz’s comment to Fallon equating clean wine with organic wine. In select markets we’re also available on Drizly and MiniBar.. ... Be the first to know about online availability, new retail locations, and community happenings. The deeper problem is simple: “Clean wine” itself is a delusion. Bentonite clay, pea protein and cream of tartar are also identified as ingredients in Avaline’s wines. We’ve seen the astonishing success of “clean eating” as a sales tactic — it’s worked for mega-brands like Panera and Campbell’s Soup — not to mention the growing popularity in recent years of natural wine, with its no-additive, full-transparency mantra. She gets to pick up the hard work of an actual movement, one that has striven to promote real transparency in winemaking, and use it to simply promote herself. So it seemed inevitable that someone would come along and capitalize on the “clean” allure to hook mainstream wine drinkers, whether or not the wine in question could truthfully be described as clean. InStyle’s announcement seemed to imply that the rest of us are drinking a very unclean beverage: “Cameron Diaz and Katherine Power Were Grossed Out By What Was In Wine, So They Made Their Own.”, Diaz’s particular strain of celebrity lifestyle brand is based on the premise that her advice is “grounded in science,” and now that she’s dabbling in wine, she seems eager to apply the same down-to-earth mythbusting style that she shared in her books. Still looking for Avaline in your area? How could it not be? Avaline says it keeps its sulfur levels to under 100 parts per million, which, frankly, is not a very low dose of sulfur at all. “That’s a coloring called Mega Purple.”. ... Be the first to know about online availability, new retail locations, and community happenings. But, to use a non-vegan idiom, that’s not even my main beef with Avaline. IPA Hard seltzer Lager Light beer Ale Stout. Sure, and many mass-produced wines are. Wine critic Esther Mobley joined The Chronicle in 2015 to cover California wine, beer and spirits. Avaline ostensibly advertises its use of these particular fining agents because they’re vegan; some others, like egg whites and gelatin, are animal derived. Vegan friendly, free of unnecessary extras, and full of natural goodness. For comparison, Raw Wine, the leading natural wine fair, requires that all participating wines clock in at under 70 parts per million. And what determines the quality of a fine wine isn’t whether it was fined with pea protein as opposed to egg whites — it’s a vineyard’s climate and soil, and the unique weather patterns of any given vintage. The easiest way to find Avaline is on the Find Avaline tab. Called Avaline, the range comprises of two organic wines – a Spanish white and a French rosé, which went on sale across the US this week. A wines and spirits store located in 5757 Greenville Ave, Dallas, TX 75206, USA Avaline says it keeps its sulfur levels to under 100 parts per million, which, frankly, is not a very low dose of sulfur at all. Diaz is far from the only celebrity with a cute rosé brand: She joins a long list that includes Jon Bon Jovi, Sarah Jessica Parker and Post Malone. When I asked for the names of the winemakers or the wineries, a spokesperson told me, “We have mutually agreed not to publicize our relationship.” So much for transparency. It’s just that it’s peddling a false narrative where it’s a clean messiah in a world of sinful, dirty wines. While wine can legally have up to 350ppm of sulfites, we add just enough to ensure it consistently tastes great, always keeping the total amount to under 100ppm. For these unemployed Bay Area hospitality workers, free time meant helping... Bay Area’s commercial Dungeness crab season delayed again to Dec. 16, Mozzeria has closed, and other restaurant closures. Choose from contactless Same Day Delivery, Drive Up and more. Trending . If you’re looking for a low-sulfur wine, Avaline is not it. Avaline says it keeps its sulfur levels to under 100 parts per million, which, frankly, is not a very low dose of sulfur at all. Esther Mobley is The San Francisco Chronicle’s wine critic. But don’t be fooled: The claims are a hoax at worst and ignorant at best. If any natural winemaker has read this far, surely she’s laughing by now, because inoculating a wine with commercial yeast is pretty much the first disqualifier in natural-wine circles — at least the ones that are actually setting standards in the industry for low-additive winemaking. Some people also believe they’re harmful to consume, although that opinion draws hot debate within the wine industry. . “Cameron Diaz Just Released an Ultra-Chic, Summer-Ready Line of Wines,” the Harper’s Bazaar headline read. Could it be more manipulated? Sour Beer Belgian-Style Ale Cider New England / Hazy IPA Non-Alcoholic Shop all beer. Drizly partners with liquor stores near you to provide fast and easy Wine delivery. Beer. Of course, Avaline isn’t the only big brand to capitalize on the language of “clean,” “natural” and “organic” (brands like Minimum in Australia have done it before) without really abiding by its ethos, but it’s the first to have a name like Diaz, with such an enormous platform, attached to it. And maybe it was inevitable, too, that that someone would be Cameron Diaz, who has spent the last decade building herself into a lifestyle and wellness guru and has a wide enough reach to actually make the term “clean wine” sound believable. Wines that are truly additive-free, which haven’t been filtered or inoculated or pasteurized or cryo-extracted — some people call these “zero-zero” wines — often look a little bit cloudy and taste a little bit funky. “Clean wine,” as a marketing ploy, was just waiting to be exploited by some opportunistic company. She studied English literature at Smith College. Beer Styles. Choose from contactless Same Day Delivery, Drive Up and more. Many, however, try to limit their sulfur additions, since too much of the stuff can strip a wine of its nuances. Actress Cameron Diaz and fashion CEO Katherine Power have released a wine brand called Avaline that promises to be 'clean.'